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Disclaimer: This project was created to fulfill the Final Project of Kampus Merdeka — Studi Independen program held by Ministry of Education, Culture, Research, and Technology Indonesia with Skilvul as partnership.

Hello everyone! My name is Fasya Mutiara Fanny. I am a 4th year college student who currently take part in UI/UX Design Mastery Program held by Skilvul: #Tech4Impact | Kampus Merdeka - Studi Independen. After studied for 6 months, I learnt a lot about UI/UX Design from Skilvul especially my mentor, Kak Tika. What I learned is such as UX Design Process, Wireframing, Prototyping, User Research, User Interview, etc.

Project Overview

PasarPolis is an Indonesian insurance tech startup aiming to solve some of the toughest issues faced by the insurance industry (i.e. risk analysis, dynamic pricing, or simplifying and enabling instant claim). Founded in 2015, now PasarPolis is the leading platform for insurance technology (Insurtech) in Southeast Asia. PasarPolis' mission is to revolutionize insurance, using the latest technology to make it easier, faster, more targeted, and accessible. PasarPolis technology ensures a hassle-free consumer experience, from product selection to complaint handling. After over six years of operation, PasarPolis has grown to become one of the leaders in the InsurTech (insurance technology) industry in Southeast Asia, with a constant focus on providing affordable insurance products for all demographics. PasarPolis is also proud to be a domestic company that has successfully expanded its operations to Thailand and Vietnam.

Problem Statement

PasarPolis wants users to be able to find information about their products and services and to be able to find relevant contacts to learn more about their products and services. Therefore, they need a website design that solves these problems. Additional features to support the website are:

User & Audience

For this case study, they have some requirements for user:

  1. Gender: Unspecified
  2. Age: 25 - 50 years old
  3. Job: HR, Management, and Senior Lead
  4. Location: Unspecified, mostly from Jabodetabek

Roles & Responsibilities

Roles in Group 56

Roles in Group 56

Initial User Interview Roles in Group 56

Initial User Interview Roles in Group 56

Usability Testing Interview Roles in Group 56

Usability Testing Interview Roles in Group 56